KEY TRENDS IN THE MICE INDUSTRY

The MICE – Meetings, Incentives, Congresses and Exhibitions – industry forms a substantial component of both the tourism industry, as well as of the economic development in destinations, and it is growing at a tremendous pace. It generates millions in revenues worldwide, provides employment for many, and contributes greatly to local economies. 

The MICE Industry is also extremely dynamic and trends continue to shift gears frequently. Therefore it is important to stay upfront the development and understanding the latest trends in this massive industry, as we approach the next decade.

The first key trend for 2020 is Sustainability, from an environmental, economic, and social perspective, Focusing on social responsibility and supporting communities is no longer an option but a necessity. Initiatives like donating excess food, leaving minimal carbon footprint and saving energy resources are taken up with a lot of enthusiasm by our customers.

Personalization is also among the key trends. It requires presenting clients with more choices, including new meeting formats, and inspirational activities. There is a clear shift from the traditional speaker and delegate roles to more interaction and involvement from the audience. Examples are Barcamps, Open Space, Science Slam, Pecha Kucha or Hybrid Events.

The new 5G Technology means more speed that allows for greater creativity and real time availability of information exchange. Gone are the days when an event just required a computer and overhead projector. High speed internet connectivity, state of the art audio-visuals and automation are more of a necessity than a luxury and are now what is considered innovative and unique.

Catering is no longer considered just a facility to be provided at an event, but rather it is a tool to impress and amaze event attendees. The value of experiences also means offering healthy food choices to clients that results in reduced event costs, as well as minimal environmentally harmful waste. 

We, at UNIGLOBE, as a leading player in the MICE industry focus on providing customized solution to our customers and help them to fully benefit from our wide-range service portfolio and the outstanding quality we deliver.